1998.-2000.-First products and sugar free cookies development
Ground floor of the house built in 1922 has been rearranged into small production line. In that house, back then when Istria was part of the Italy, Dorijana’s grandma and grandpa had a food store and a shoe repair store („Manifatture“) and cookies are still being produced in the same house. First cookies were baked on 02.03.1998. Technologists from Italy, Slovenia and Zagreb („Kraš“) were teaching us in crafting. “Delicia“ was, in the beginning, „one man band“, Dorijana was still working in elementary school, but in the afternoons and on weekends, she was helping in production. The first products made back then were „Preferans“, „Čokolo“ and „Integral“, while only „Integral“ is still being produced.
Our first buyers were „Istracommerce“. „Puljanka“, „Getro“ and many small stores which were the key players in the market back then. By the end of year 2000, Delicia had 4 employees. During all those 3 years, we were searching for and testing ingredients necessary to produce sugar free biscuits. In the 1999 we have introduced 2 more products to the market: Kokosovi poljupci (Coconut Kisses) which we are still producing and Master Cookie with 2 kinds of chocolate, walnuts and orange, but it was later replaced with other products.
But, on the market, retail chains were rising, both domestic and foreign, and Delicia didn’t have contracts with them….
Probably the most important year in Delicia’s history was the year 2003. Small stores have almost vanished because they were eaten by retail chains. Suddenly, we were left with only few serious buyers. Delicia was very close to the bankruptcy, we couldn’t return loans nor pay to our suppliers. Our employees wages were late.
By the end of 2007, the number of employees has risen to nine. Space of the ground floor has become too small and it was limiting growth so for the 2007, our most important task was dealing with paperwork and finance for investment in the expansion and acquisition of the packaging machine.
Since the establishment, we are constantly creating new products. With the insistence on natural ingredients, innovation is one of the main characteristics of our company. Through the years, the packaging was changing and we were also constantly looking for high quality ingredients, so today’s products look nicer then the previous and also have better nutritional value. They look like this, but you should find out more about each of the in the PRODUCTS section.